Abrakebabra is owned by Abrakebabra Investments, one of the country's most successful franchise businesses has been trading for over 28 years. The company has strategically grown its portfolio of brands to include the Bagel Factory, Yo! Sushi, Chick King and Gourmet Burger Kitchen, and more recently it acquired the O'Brien's Sandwich chain in the Republic of Ireland. As an indicator of how successful the company is, Abrakebabra Investments is shortlisted for the "Franchise of the Year" award at the forthcoming Irish Franchise Association annual awards.
Awards are always welcome, especially when they are decided on by your peers. However, it can't be a surprise to Abrakebabra Investments to find themselves at the receiving end of so many awards in recent years. Certainly, those in the know in the industry are full of praise for the achievements of Abrakebabra Investments, which continues to evolve rather than rest on its laurels.
According to David Zebedee, managing director,
"An integral part of the our expansion plans for next year will be the recruitment of additional franchisees to develop our profitable and rewarding brands. We are particularly keen to recruit franchisees in the West and North West regions of Ireland, in 2010."
As part of its total commitment, Abrakebabra Investments provides franchisees with all the necessary training in food management, stock control, health and safety, plus access to the group's bulk stock purchasing discounts. In addition franchisees benefit from the group's national advertising and marketing campaigns.
All of the valuable knowledge gained through the past 28 years is now being put to full use as the company sets about developing and growing its portfolio of brands.
While franchised business models have proved to be resilient during recessionary times, Zebedee commented,
"Like all businesses trading during an economic downturn, we have placed particular emphasis on shaving our overheads and offering customers better value for money."
He reckons that the volume of sales has increased across their 183 plus outlets, but this is balanced by the reduction in prices charged.
"Overall our franchisees are equalling their turnover of the previous year, which is a good result in the current climate".
"Franchising is still perceived a good opportunity, even during recession, and we are certainly looking forward to continued success. Franchising has grown in popularity as a business model because the risk of failure is lower, with franchisees buying into a proven product, with the added benefits of good supports. Within the franchise industry, fast food is performing well. Our challenge is to provide customers with better value for money, while maintaining the quality of our products it's a balancing act that we seem to be getting right, based on our results."
The Abrakebabra Investment Group now has 183 outlets across all of its brands, but Zebedeee reported,
"There is room for more and we have some great opportunities available for each of our brands around Ireland at present. Regardless of what background a franchisee comes from, if they are willing to commit to the brand, work hard and have business acumen, they will succeed. Afterall, the business has to work for the franchisee if it is to work for the franchisor."
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